{"id":2162,"date":"2009-01-19T19:10:03","date_gmt":"2009-01-19T23:10:03","guid":{"rendered":"http:\/\/www.asianinny.com\/?p=2162"},"modified":"2009-01-19T19:10:03","modified_gmt":"2009-01-19T23:10:03","slug":"integrated-marketing-account-executive","status":"publish","type":"post","link":"http:\/\/www.asianinny.com\/?p=2162","title":{"rendered":"Integrated Marketing Account Executive"},"content":{"rendered":"\n\n\n\n\n\n
Company:<\/strong><\/td>\nRosetta<\/td>\n<\/tr>\n
Job Category:<\/strong><\/td>\nGeneral\/Other: Marketing\/Product<\/td>\n<\/tr>\n
Location:<\/strong><\/td>\nNew York, NY 10019<\/td>\n<\/tr>\n
Job Title:<\/strong><\/td>\nIntegrated Marketing Account Executive<\/td>\n<\/tr>\n
Url:<\/strong><\/td>\nhttp:\/\/www.rosetta.com<\/a><\/td>\n<\/tr>\n<\/table>\n

Position Summary:<\/strong>
\nThe Account Executive (AE) directs and coordinates all day-to-day Agency efforts on behalf of a client’s product or service for his\/her assigned account(s). The AE serves as one of the main contacts between Agency and Client and represents both to provide the highest quality work in the quickest, most cost-effective manner. The AE builds and strengthens internal and Client relationships; supervises daily activity of, and together with the entire account team, provides sound and responsible traditional and interactive marketing counsel.<\/p>\n

Essential Duties and Responsibilities:<\/strong>
\nManage the client project and take an active role in all disciplines (marketing \/ strategy, creative, research, development, vendor coordination) from planning to completion<\/p>\n

Marketing\/Strategy
\n\u2022 Participating in development of marketing plans, including objectives and strategies
\n\u2022 Completing analysis of the client’s business, specific product\/service, and competition
\n\u2022 Executing sound and relevant traditional and interactive marketing strategies in coordination with account team
\n\u2022 Utilizing internal and external Agency resources to provide on-target solutions
\n\u2022 Reviewing program and\/or campaign analysis to make necessary adjustments\/recommendations
\n\u2022 Providing support for Agency recommendations
\nCreative
\n\u2022 Participate in the development and review of project statements of work and\/or scope documents
\n\u2022 Reviewing statements of work and\/or scope documents with the Creative and Production departments and disseminating all relevant information
\n\u2022 Overseeing creative execution and adhering to client identity\/corporate guidelines
\n\u2022 Evaluating creative product against brief to ensure solution is on-strategy and meets Client’s marketing needs
\nAccount Maintenance\/Daily Support
\n\u2022 Maintaining Agency and Client relationships
\n\u2022 Maintaining overall quality control
\n\u2022 Writing conference reports, documenting Agency\/Client interaction and decisions
\n\u2022 Conduct weekly status meetings
\n\u2022 Remaining up-to-date on Client\/Competition\/Agency\/Industry business through trade publications, newspaper articles, and other sources<\/p>\n

Experience Requirements:<\/strong>
\n\u2022\t1 year Account Executive experience with customer relationship marketing
\n\u2022\t2-3 years of experience in the advertising industry (Interactive and Traditional)
\n\u2022\tFinancial Services industry experience encouraged (but not required)<\/p>\n

Education\/Training Requirements:<\/strong>
\n\u2022 Bachelor’s degree
\n\u2022 Solid writing skills required
\n\u2022 Strong knowledge of MS Office<\/p>\n","protected":false},"excerpt":{"rendered":"

Company: Rosetta Job Category: General\/Other: Marketing\/Product Location: New York, NY 10019 Job Title: Integrated Marketing Account Executive Url: http:\/\/www.rosetta.com<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2162","post","type-post","status-publish","format-standard","hentry","category-looking-for-work-search-our-premium-job-database"],"_links":{"self":[{"href":"http:\/\/www.asianinny.com\/index.php?rest_route=\/wp\/v2\/posts\/2162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.asianinny.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.asianinny.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.asianinny.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.asianinny.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2162"}],"version-history":[{"count":0,"href":"http:\/\/www.asianinny.com\/index.php?rest_route=\/wp\/v2\/posts\/2162\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.asianinny.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.asianinny.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2162"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.asianinny.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}