{"id":2535,"date":"2009-02-12T11:55:48","date_gmt":"2009-02-12T15:55:48","guid":{"rendered":"http:\/\/www.asianinny.com\/?p=2535"},"modified":"2009-02-12T11:55:48","modified_gmt":"2009-02-12T15:55:48","slug":"assistant-vice-president-of-marketing-and-insights","status":"publish","type":"post","link":"http:\/\/www.asianinny.com\/?p=2535","title":{"rendered":"Assistant Vice President of Marketing and Insights"},"content":{"rendered":"\n\n\n\n\n\n
Company:<\/strong><\/td>\nModell’s Sporting Goods<\/td>\n<\/tr>\n
Job Category:<\/strong><\/td>\nMarketing\/Product<\/td>\n<\/tr>\n
Location:<\/strong><\/td>\nNew York, NY<\/td>\n<\/tr>\n
Job Title:<\/strong><\/td>\nAssistant Vice President of Marketing and Insights<\/td>\n<\/tr>\n
Website:<\/strong><\/td>\nhttp:\/\/www.modells.com<\/a><\/td>\n<\/tr>\n<\/table>\n

Job Description
\nModell\u2019s Sporting Goods, a family owned and operated company. Founded in 1889, we continue to grow each year through the belief that our associates are our number one asset. We are committed to proving this by Listening, Respecting and Responding to the needs of our associates as well as the needs of our customers. We are currently seeking AVP of Advertising and Insights, with a passion for retail that is eager to make a difference. <\/p>\n

Role:
\n\u2022\tReport to the Sr. Vice President, Brand and Marketing
\n\u2022\tTake the lead in creating and managing the advertising strategy to include plans for regions (dma\u2019s) and individual stores.
\n\u2022\tAnalyze the cost of those opportunities and spend in relation to demographics, psychographics, macro trends, competition, traffic increases and opportunities.
\n\u2022\tLead and Manage the vendor co-op plan to ensure it is being spent in accordance with vendor\u2019s rules and that we are on budget, working closely with the merchants and vendors.
\n\u2022\tManage all print, radio and TV advertising initiatives, working closely with internal and external partners.
\n\u2022\tManage two direct reports
\n\u2022\tStrict management of the overall marketing budget, working closely with finance and marketing team.<\/p>\n

Responsibilities:
\n\u2022\tManage the performance of vendor marketing and advertising initiatives to determine effectiveness in terms of traffic, brand awareness, and sales \u2013by region and by store
\n\u2022\tDeliver performance analytics to the company and to vendors.
\n\u2022\tSet metrics, analyze performance and identify key earnings to be leveraged in future plans and measured against business objectives
\n\u2022\tAnalyze changes in consumer traffic, conversion of traffic to sales, effect of marketing on loyalty, promotional analysis, and overall return on marketing investment.
\n\u2022\tManage the advertising plan to maximize the effectiveness of our reach and spend, driving traffic and sales to all stores
\n\u2022\tManage and guide the advertising agency and media buying groups, nurturing our relationship with them and ensuring we are on strategy and on plan
\n\u2022\tManage and maintain the overall marketing and vendor budget, ensuring that we are on budget and on plan
\n\u2022\tUnderstand the positioning and strategies of all major vendors. Tailor existing programs and\/or develop new programs that enable us to achieve our brand and company goals by vendor
\n\u2022\tAchieve the raising and allocation of the budgeted amount of vendor paid initiatives, ensuring that the company does not spend any dollars of its own on vendor designated marketing initiatives
\n\u2022\tAllocate all vendor funds throughout marketing to maximize sales in order to further grow vendor marketing dollars
\n\u2022\tWork with merchandising, operations, and brand teams to ensure that advertising programs are being strategically and flawlessly executed at retail and beyond. Be innovative.
\n\u2022\tDevelop the annual strategic plan for vendor and advertising spend, working closely with the SVP, Brand and Marketing.
\n\u2022\tWork with merchandising team and finance to ensure we determine the proper co-op goals by vendor
\n\u2022\tWork cross functionally to understand merchants objectives and to educate other teams on brand and marketing objectives\/initiatives
\n\u2022\tCommunicate to the vendors the brand strategy of Modell\u2019s and develop promotions and innovative opportunities that deliver on our brand strategy, meet the needs of vendors, and maximize the budget
\n\u2022\tDevelop and nurture strong relationships with key vendors (Nike, Adidas, Columbia, Under Armour, MLB, NFL, Reebok, etc.) in order to create and flawlessly deliver innovative promotions and advertising programs that deliver on sales, brand and strategic goals
\n\u2022\tDevelop strong relationships with all DM\u2019s.
\n\u2022\tDevelop best practices and knowledge sharing across vendors and partners
\n\u2022\tLead projects relating to vendor and advertising initiatives and contribute to overall marketing initiatives.<\/p>\n

Authority:
\n1.\tNegotiate all vendor marketing dollars with vendors.
\n2.\tGive presentations on the effectiveness of advertising dollars to vendors and the merchandising teams.
\n3.\tAllocate the vendor and advertising dollars in order to maximize traffic and sales.
\n4.\tManage and guide the media buying agency to attain the most cost effective buys for our target and our brand strategy \u2013by region and by store.
\n5.\tCoach and develop direct report(s), providing clear direction and strong leadership.
\n6.\tProvide advertising, media, and creative agencies with strategic and corporate direction, maximizing our investment.<\/p>\n

Accountabilities:
\n1.\tEnsure that the marketing budget is always coming in on plan, monthly and yearly.
\n2.\tMaximize sales and traffic through strategic allocation of advertising and vendor marketing dollars \u2013 by region and by store
\n3.\tEnsure our advertising is on strategy and on budget.
\n4.\tAnalyze advertising dollars spent by region and by store
\n5.\tAchieve collecting\/allocating the planned and budgeted amount of vendor marketing dollars.
\n6.\tBe creative, innovative and fiscally savvy in all responsibilities above.<\/p>\n

Requirements:
\n\u2022\tIntellectual and professional maturity
\n\u2022\tMarketing and business acumen
\n\u2022\tStrong analytic skills
\n\u2022\tStrong influencing and negotiating skills
\n\u2022\tAbility to work in a fast-paced, aggressive work environment
\n\u2022\tAbility to work effectively as part of a dynamic team
\n\u2022\tPassionate about sport
\n\u2022\tAbility to effectively multi-task and ensure timely and proper completion of all initiatives
\n\u2022\tInspire new ideas and new ways of thinking
\n\u2022\tProven relationship building capabilities
\n\u2022\tStrong communications skills \u2013written and verbal
\n\u2022\tBlue chip marketing experience, at retail
\n\u2022\tDetail oriented
\n\u2022\tStrong financial experience
\n\u2022\tAbility to think proactively and be innovativePowerPoint and Excel skills (including presentation and spreadsheet creation)<\/p>\n

Contact Information
\nCompany: Modell’s Sporting Goods
\nReference Code: Marketing<\/p>\n","protected":false},"excerpt":{"rendered":"

Company: Modell’s Sporting Goods Job Category: Marketing\/Product Location: New York, NY Job Title: Assistant Vice President of Marketing and Insights Website: http:\/\/www.modells.com<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2535","post","type-post","status-publish","format-standard","hentry","category-looking-for-work-search-our-premium-job-database"],"_links":{"self":[{"href":"http:\/\/www.asianinny.com\/index.php?rest_route=\/wp\/v2\/posts\/2535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.asianinny.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.asianinny.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.asianinny.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.asianinny.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2535"}],"version-history":[{"count":0,"href":"http:\/\/www.asianinny.com\/index.php?rest_route=\/wp\/v2\/posts\/2535\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.asianinny.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.asianinny.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2535"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.asianinny.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}