{"id":4195,"date":"2009-04-30T00:13:29","date_gmt":"2009-04-30T04:13:29","guid":{"rendered":"http:\/\/www.asianinny.com\/?p=4195"},"modified":"2009-04-30T00:13:29","modified_gmt":"2009-04-30T04:13:29","slug":"director-of-digital-marketing-analytics","status":"publish","type":"post","link":"http:\/\/www.asianinny.com\/?p=4195","title":{"rendered":"Director of Digital Marketing &#038; Analytics"},"content":{"rendered":"<table border=\"1\" cellspacing=\"1\" cellpadding=\"4\" width=\"420\">\n<tbody>\n<tr>\n<td><strong>Company:<\/strong><\/td>\n<td><!--StartFragment--><span>Flightpath<\/span><!--EndFragment--><\/td>\n<\/tr>\n<tr>\n<td><strong>Job Category:<\/strong><\/td>\n<td><!--StartFragment--><span>Marketing\/Product<\/span><!--EndFragment--> <!--EndFragment--><\/td>\n<\/tr>\n<tr>\n<td><strong>Job Title:<\/strong><\/td>\n<td><!--StartFragment--><span>Director of Digital Marketing &amp; Analytics<\/span><!--EndFragment--> <!--EndFragment--><\/td>\n<\/tr>\n<tr>\n<td><strong>Location:<\/strong><\/td>\n<td><!--StartFragment--><span>New York, NY 10012<\/span><!--EndFragment--><\/td>\n<\/tr>\n<tr>\n<td><strong>URL:<\/strong><\/td>\n<td><!--StartFragment--><span><a href=\"http:\/\/www.flightpath.com\"><span>www.flightpath.com<\/span><\/a><\/span><!--EndFragment--> <!--EndFragment--><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!--StartFragment--><\/p>\n<p class=\"MsoNormal\"><strong><span>Job Description<\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span>Flightpath is an award winning digital agency headquartered in New York City\u2019s Flatiron district.\u00a0 We deliver superior interactive solutions that drive client success through a combination of inspired creativity, enlightened technology and team resourcefulness.\u00a0\u00a0 Clients include AOL, Conde Nast, Goya Foods and Schering-Plough.<\/span><\/p>\n<p class=\"MsoNormal\"><span>We are currently seeking a high impact Director of Digital Marketing &amp; Analytics to join our growing team in a leadership role.\u00a0 This person will lead the development, execution, and assessment of innovative, results-oriented digital marketing initiatives that leverage SEO, SEM, email and other methodologies to drive customer acquisition, retention and engagement on behalf of agency clients.<\/span><\/p>\n<p class=\"MsoNormal\"><strong><span>Responsibilities<\/span><\/strong><\/p>\n<ul type=\"disc\">\n<li class=\"MsoNormal\"><span>Serve as the      agency leader and subject matter expert for all issues associated with      organic search engine optimization, pay-per-click advertising, email      marketing, and campaign\/web site performance analysis.<\/span><\/li>\n<li class=\"MsoNormal\"><span>Plan, oversee      and analyze digital marketing strategies and tactics that leverage SEO,      SEM, email, affiliate marketing and other methodologies on behalf of      agency clients. <\/span><\/li>\n<li class=\"MsoNormal\"><span>Remain current      on email marketing best practices, with regard to contact strategies, data      capture and campaign analysis, deliverability, and CAN-SPAM compliance. <\/span><\/li>\n<li class=\"MsoNormal\"><span>Develop test      plans for clients including search engine strategies, keywords, ad groups,      ad text copy, email copy, landing page strategy, etc.<\/span><\/li>\n<li class=\"MsoNormal\"><span>Ensure flawless      execution of campaigns through effective management of growing team of      digital marketing professionals.<\/span><\/li>\n<li class=\"MsoNormal\"><span>Ensure      compliance to search-friendly web site development best-practices. This      role requires cross-department collaboration, communication and      coordination between Design, Technology, Project Management, and Account      Management. <\/span><\/li>\n<li class=\"MsoNormal\"><span>Lead and manage      all agency efforts associated with website and campaign performance      analysis, ROI, and reporting.<\/span><\/li>\n<li class=\"MsoNormal\"><span>Identify new      business opportunities and actively participate in pitches.<\/span><\/li>\n<\/ul>\n<p class=\"MsoNormal\"><strong><span>Qualifications<\/span><\/strong><\/p>\n<ul type=\"disc\">\n<li class=\"MsoNormal\"><span>5 -10 years of      relevant experience in SEO\/SEM, email marketing, direct marketing, and\/or      performance analysis in a corporate, marketing, ecommerce or      brand-building capacity.<\/span><\/li>\n<li class=\"MsoNormal\"><span>Deep knowledge      of SEO\/SEM and email marketing best practices, including how to set up,      interpret and apply learnings in a fast moving environment.<\/span><\/li>\n<li class=\"MsoNormal\"><span>Quick learner      who can grasp the core needs of a business or situation and rapidly      develop solutions.<\/span><\/li>\n<li class=\"MsoNormal\"><span>Proven      capability to manage direct reports.<\/span><\/li>\n<li class=\"MsoNormal\"><span>Exceptional,      hands-on knowledge of leading web analytics tools<\/span><\/li>\n<li class=\"MsoNormal\"><span>Strong      quantitative and analytical skills.<\/span><\/li>\n<li class=\"MsoNormal\"><span>Excellent      research and presentation skills<\/span><\/li>\n<li class=\"MsoNormal\"><span>BA\/BS or      equivalent<\/span><\/li>\n<\/ul>\n<p class=\"MsoNormal\"><strong><span>We Offer<\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span>Competitive salary, benefits including health plan and 401k, and a creative, entrepreneurial atmosphere.\u00a0 Visit our website at <\/span><a href=\"http:\/\/www.flightpath.com\"><span>www.flightpath.com<\/span><\/a><span> to learn more about the company.<\/span><\/p>\n<p class=\"MsoNormal\"><span>If this sounds like a strong fit, please send cover letter, resume and salary requirements via email.\u00a0 \u00a0We look forward to hearing from you.<\/span><\/p>\n<p><!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Company: Flightpath Job Category: Marketing\/Product Job Title: Director of Digital Marketing &amp; Analytics Location: New York, NY 10012 URL: www.flightpath.com Job Description Flightpath is an award winning digital agency headquartered in New York City\u2019s Flatiron district.\u00a0 We deliver superior interactive solutions that drive client success through a combination of inspired creativity, enlightened technology and team [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[513,514,379],"class_list":["post-4195","post","type-post","status-publish","format-standard","hentry","category-looking-for-work-search-our-premium-job-database","tag-director-of-digital-marketing-analytics","tag-flightpath","tag-marketingproduct"],"_links":{"self":[{"href":"http:\/\/www.asianinny.com\/index.php?rest_route=\/wp\/v2\/posts\/4195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.asianinny.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.asianinny.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.asianinny.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"http:\/\/www.asianinny.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4195"}],"version-history":[{"count":1,"href":"http:\/\/www.asianinny.com\/index.php?rest_route=\/wp\/v2\/posts\/4195\/revisions"}],"predecessor-version":[{"id":4196,"href":"http:\/\/www.asianinny.com\/index.php?rest_route=\/wp\/v2\/posts\/4195\/revisions\/4196"}],"wp:attachment":[{"href":"http:\/\/www.asianinny.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.asianinny.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4195"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.asianinny.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}