Caesars Entertainment is looking for Multicultural Marketing Executive
Job Description:
• Acts as a consultant and provides overall support to property and regional marketing managers.
• Develops targeted multi-cultural marketing campaigns that increase market share and profitability while maintaining compliance with all gaming regulations.
• In conjunction with Casino Marketing, creates innovative marketing campaigns that will stimulate multi-cultural customer development and increase sales.
• Partners with management in Nightlife, Entertainment, IT and Food & Beverage to create integrated multi-cultural marketing strategies.
• Works with international subsidiaries and corporate to ensure local market implementation of global advertising campaigns.
• Collaborates with Advertising to design and create marketing collateral appropriate for market segment such as traditional and on-line media.
Qualifications:
• Bachelor’s degree in Marketing or related subject, or equivalent work experience required.
• Minimum three (3) years managerial experience in a related field.
• Knowledge of VIP Marketing, Player Development & Sales programs preferred.
• Fluency in Asian dialect (Cantonese, Mandarin, Korean, Vietnamese) in addition to English required with an understanding of target culture.
• Must be able to obtain a NJ Casino Employee Registration License.
For full job description, qualifications and to apply directly online, please go to:
https://caesars.hodesiq.com/careers/job_detail.asp?JobID=2706047