YUE Magazine: First Chinese/English Bilingual Publication Touting NYC Luxury Lifestyle to Chinese Visitors

Joint Venture to Connect China’s Luxury Travelers with New York Businesses and Experiences

NEW YORK, Nov. 2, 2011 /PRNewswire/ — The Observer Media Group, along with CHINA HAPPENINGS™, a multimedia and advisory platform focusing on the cultural industries of contemporary China, today jointly announced the launch of YUE, the first-ever Chinese/English bilingual luxury magazine centered on New York’s chic lifestyle. The magazine, which will cater to the Chinese visitors in New York City, will debut on November 12th.

“YUE marks another area of expansion for the Observer Media Group and is the sixth new venture that we have launched in 2011 furthering our strategy to invest and expand in smart niche areas,” said Jared Kushner, Publisher of the Observer Media Group. “CHINA HAPPENINGS™ is the leading expert on the lifestyle and spending habits of the new wealth in China, and we are thrilled to be working with them on this very exciting magazine.”

“With an international flair, luxury-focused and location-specific content, and bi-lingual outreach in both the Chinese and English languages, YUE sets itself apart from other publications and will have a great appeal to the dynamic, fast-evolving interests and tastes of the Chinese visitors,” said Chui-Ti Jansen, publisher of YUE and owner of CHINA HAPPENINGS™. “The Observer, known for having its fingers firmly on the pulse of New York City and for having launched ‘Sex and the City’ as a column before it went on to conquer the TV and movie audience around the world, including China, provides an unparalleled platform for our new venture.”

In Chinese, YUE is the second character of the name for New York City, Niu-Yue, which means invitation, promise and rendezvous. YUE will be dedicated to the comprehensive coverage, with unique Chinese sensitivity, of the City’s fashion, shopping, art, culture, design, history, dining, nightlife, notable Chinese icons, real estate, investment opportunities and more.

“With so many Chinese visitors to New York, we think this is the perfect time to introduce YUE,” said Christopher Barnes, President of the Observer Media Group. “We’re excited to offer stories about New York City in such an intriguing bi-lingual fashion to a new, sophisticated audience.”

YUE will have an initial distribution of 35,000. Complimentary copies of the magazine will be available at the City’s premium luxury, as well as Chinese-favored, hotels and service apartments, China-focused tour operators in the City, selected tour operators in China, Chinese cultural institutions and business centers on the East Coast, China and New York-based VIP lounges of major airlines operating direct flights between China and New York and strategic partners in China that have access to New York-bound luxury travelers. Of the initial distribution, 8,500 mailed copies will reach affluent Mandarin-speaking households in the tri-state area. Plans are being made for a West Coast version of YUE targeting Chinese visitors to Los Angeles, Las Vegas and San Francisco. A website and mobile-based application debut is scheduled for early in 2012.

Observer Media Group

Observer Media Group offers its readers the most cutting-edge reporting available in a variety of platforms and written by an editorial staff known for its distinctive and discerning style and wit. With its weekly newspapers, The New York Observer and The Commercial Observer, its magazines, NYO Magazine and Observer Scooter, the cultural email newsletter, Very Short List and websites, PolitickerNJ , Observer.com, GalleristNY.com and BETABEAT.com, the Observer Media Group is emblematic of journalism today — a bridge spanning traditional and future media.

CHINA HAPPENINGS™

CHINA HAPPENINGS™ is a multimedia and advisory platform founded by Chiu-Ti Jansen to focus on the lifestyle and cultural industries of contemporary China. Ms. Jansen writes a column titled CHINA HAPPENINGS for the NYO Magazine. She has also written on Chinese luxury lifestyle and cultural scenes for English publications such as Sotheby’s at Auction Magazine and the Whitewall Magazine. A native speaker and writer of Mandarin Chinese, she regularly contributed to the China Times, the United Daily and the Artist Magazine on a wide array of cultural and art-related issues. She translated Testimony: Crises of Witnessing in Literature, Psychoanalysis, and History, a book about the Holocaust testimonies, into the Chinese. Prior to founding CHINA HAPPENINGS™, Ms. Jansen was a New York-based corporate partner of an international law firm of approximately 1,700 lawyers. Ms. Jansen holds a B.A. from the National Taiwan University, an M.Phil. from Yale University and a J.D. from Columbia University. She previously served as a member of the Board of Directors of American Composers Orchestra and a member of the Asia Committee of the New York City Bar Association. Currently, she is a member of the Contemporary Art Advisory Committee of China Institute in America, the Board of the Couture Council of Museum at the Fashion Institute of Technology (FIT) and a life member of the Elizabethan Club (for Renaissance Studies) of Yale University. The Art of Leadership Lecture Series and The New York Observer recently presented a featured interview with her on contemporary Chinese art market. The Art and Living Magazine will publish an interview of her in its forthcoming November issue.