The official trailer for Alison Klayman’s Sundance Jury Prize-winning documentary AI WEIWEI: NEVER SORRY was launched yesterday, in addition to a special social media initiative designed to be an exciting tribute to the artist/activist’s incredible work promoting free speech and freedom of expression:

Drawing inspiration from Weiwei’s famous photographs (from his exhibition “Fuck Off”) giving the bird to symbols of injustice in his homeland (Tiananmen Square, the Birdsnest Olympic Stadium), we are launching a campaign in the artist’s honor which calls users to “#RaiseYourFinger” and share a digital protest. We are calling the artists, activists and dissidents- or even the mildly annoyed – of our own homeland to to submit photos of themselves raising their middle finger to various “injustices” within our society—including things as controversial and powerful as Wall Street or as playful and harmless as an annoying meme. The photos collected from participants in this campaign will be assembled into a larger photo mosaic, which will be presented to Ai Weiwei via the social media networks he is active daily in, as a tribute upon his June 22 release from government-imposed house arrest.

Participants should submit their digital protest by uploading to the official AI WEIWEI: NEVER SORRY Facebook page (facebook.com/awwneversorry), or by tweeting and tagging “@AWWNeverSorry #RaiseYourFinger.”

For more: IFC