466/64 Fashion will hold a press conference alongside the South African Consulate and multiple global pop culture influencers and changemakers on Nelson Mandela International Day to announce its official partnership in North America.

The first global fashion brand to originate in South Africa, 466/64 Fashion is inspired by the iconic legacy of Mr. Nelson Mandela, with 7-9% of the brand’s proceeds going back to 46664 (South Africa).

466/64 Fashion is both a social impact brand and sought after world-class fashion brand that will support 46664 (South Africa)’s social upliftment projects around the world and create jobs in South Africa’s local textile industry while showcasing the colorful design, vibrant product and brand innovation that exists in the country and throughout the continent.

466/64 Fashion brand supporters Lira, Sony Music Africa’s multi-platinum vocalist and South Africa’s preeminent female vocalist of the 21st century, and Sam Sarpong, international supermodel and actor, will be on hand to showcase signature pieces from the 466/64 Fashion range. The brand will also provide an exclusive preview of its wardrobe-building collection during a mini-fashion show. The pieces displayed at the event will showcase the energy, diversity, quirkiness and youthful spirit of the continent.

The first ranges from 466/64 Fashion’s menswear, womenswear and childrenswear will initially be available in North America via its online retail platform (www.46664fashion.com) with an exclusive offering on Mandela Day but is expected to hit retail stores in 2013 and debut during Fashion Week 2012 this September.

The overarching objective of Mandela Day is to inspire individuals to take action to help change the world for the better, and in doing so build a global movement for good. The Mandela Day campaign message is simple: Mr Mandela gave 67 years of his life fighting for the rights of humanity. All we are asking is that individuals give 67 minutes of their time, whether it’s supporting their chosen charity or serving their local community.

Special guests:

– Company b CEO Erin Patton – Nike/Jordan Brand architect, license holder for North America
– Brand ID CEO Wayne Bebb – Global 466/64 Fashion brand custodian, master license holder
– 466/64 Fashion Brand Supporters, Sony Music Africa vocalist Lira and Supermodel Sam Sarpong
– South African Consul General George Monyemangene