Company: | Helen Akullian Associates |
Job Category: | Marketing/Product |
Location: | New York, NY |
Job Title: | Marketing Manager – Annuities |
Website: | http://haainc.com/ |
Job Description
Solid, well established insurance firm in New York City is seeking an experienced marketing professional who will be responsible for developing annuity and life insurance, marketing and field communications. Candidate will assume a leadership role for marketing, and communications strategy by working with product development, business development and marketing services. They will be responsible for identifying opportunities for growth and responding to the current and future needs of the company’s field partners. We seek a creative and innovative individual for this critical function within the firm.
Responsibilities include:
• Development of sales collateral material for new product introductions, key promotional programs, and key target segment materials.
• Development of customer and field communications support and prioritization of programs.
• Play a role in business planning and strategy development process.
• Develop and lead implementation of integrated marketing plans for current and new product launches and key initiatives such as recruitment, agency brokerage initiative, etc.
• Develop and manage field communication process and implementation.
Qualifications include:
• 5 years of relevant responsibility and experience.
• Experience and knowledge of the annuity and life insurance industry.
• Experience with sales force distribution systems
• Expertise in field and customer communications.
• Experience with indirect sales force distribution systems including agents, brokers, etc.
• Knowledge and experience in marketing segmentation, customer profiling and development.
• Experience in implementation of cross-sell, retention, and acquisition strategies.
• New business development and launch experience.
• Experience with Market Research and customer analysis
• Outstanding communication and leadership skills
Contact Information
Company: Helen Akullian Associates
Email: amy.manso@haainc.com