Company: | Segue Search |
Job Category: | Marketing/Product |
Location: | New York, NY |
Job Title: | Mutual Fund Marketing Manager |
Website: | http://seguesearch.com/ |
Job Description
Position Objective:
Individual Product Distribution is the wholesaling arm for this well known, downtown NYC insurance company and its subsidiaries. The Mutual Fund Marketing Manager will be responsible for the strategic development, creative execution and implementation of marketing communications for the RS Mutual Fund product line-up that is sold into the Firm’s 3 distribution channels: Proprietary (Agency), Wirehouse and Independent Planner Channel. He/She will work in collaboration with the RS Marketing and Product Development teams on the West coast and NYC to ensure that both RS and Distribution sales objectives are met through the development of core marketing collateral as well as customized firm marketing initiatives. Examples of projects include: creation of product material customized firm campaigns, quarterly theme campaigns, direct mail marketing, website initiatives and sales ideas.
Major Opportunities and Decisions: The Mutual Fund Marketing Manager is responsible for communicating complex investment features to the field in an understandable and user friendly way, as well as explains these complex features to clients who may not be sophisticated investors. He/She must have a solid understanding of the products and the various audiences involved, be able to target communications appropriately. Ability to interact and influence-manage many different departments within the company, specifically RS Investments.
Principal Accountabilities:
Manage creative development, production, and distribution of product and broker literature.
Drive a solution set across development teams (primarily product development, and sales, legal and compliance) through market requirements, product contract, and positioning.
Developing and implementing marketing collateral to support business strategies, programs, products and services for our focus firms.
Responsible for monitoring expenses.
Responsible for messaging and Brand oversight on marketing collateral.
Drives continual process improvement in the management of communications and processes.
The above description includes most significant duties performed. However, other occasional work assignments not mentioned are assumed to be included. Management reserves the right to assign and/or reassign duties and responsibilities at any time.
Education and Experience:
Education: Bachelor’s Degree
Experience: Minimum of 5 years of solid Mutual Fund Marketing with strong understanding of distribution channels (Agency, Wirehouse and Independent Planner Channels).
Series 6 or 7
Skills and Knowledge:
§ Minimum of 5 years developing integrated high level mutual fund marketing strategies across multiple financial services channels
§ Strong editorial, writing and project management skills (writing samples required).
§ Solid knowledge of mutual fund products, industry practices, and SEC and FINRA requirements.
§ Strong ability to prioritize and manage multiple projects independently, meet deadlines and adapt to changing priorities and timelines.
§ Proven ability to lead the development and production of marketing communications to meet multiple communication, audience and marketing objectives.
§ Strong computer literacy – Microsoft Office, Adobe, (Pagemaker & Qwark preferred not required).
§ Knowledge of database management and direct mail marketing
§ Excellent interpersonal and verbal communication skills.
Other Requirements
§ Build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity.
§ Maintain professional internal and external relationships that meet company core values.
§ Proactively establish and maintain effective working team relationships with all support departments.
Please email resume to agr@seguesearch.com
Contact Information
Company: Segue Search
Email: agr@seguesearch.com
Reference Code: MUTUAL FUND MARKETING MANAGER