Date: Thursday, February 28, 2013 (6:00 PM – 9:00 PM)
Address: Microsoft, 1290 Avenue of the Americas, 6th Floor, (between 51st and 52nd Street), NYC

Personal branding is a requirement for success in business. You are competing every day whether you have a job or are looking for one, posit­­ioning for a career move or starting a business. You may already have a brand, but is it the right brand to take you where you want to go? You need to be crystal clear about your audience, their care-abouts, and how you are delivering value—both from a rational standpoint and from an emotional one. Learn how to stand out from the crowd and achieve your goals with a strong personal brand.

Karen Kang will conduct this interactive workshop and cover:

• Why personal branding is a requirement in today’s changing world
• Important personal branding lessons from well-known business leaders
• How to stand out from the competition
• How to identify your Cake and Icing (rational value and emotional value) for a winning brand
• A framework for your brand strategy

Karen Kang is a recognized brand strategist and the founder and CEO of BrandingPays LLC. She is also the author of Branding Pays: The Five-Step System to Reinvent Your Personal Brand. Karen will be available to autograph her book.

AWIB Members: FREE
Non-Members: $25

RSVP at www.awib.org/events