April 6-7, 2013
Pier 94, 711 12th Ave., New York


Last year, the International Make-Up Artist Trade Show sold out both days of its New York City debut. This year, IMATS New York is returning with a bigger venue, more exhibitors, more hours and plenty of high-octane talent.

IMATS New York will be held at Pier 94, which boasts 133,000 square feet (up from 50,000 square feet in 2011). More companies will be setting up shop in the expanded space. The show will run April 14-15; a pre-show event, held April 13, will be open exclusively to Make-Up Artist magazine Pro Card holders.

Elite make-up artist Kabuki is headlining IMATS New York. His work spans editorial (Vogue, Harper’s Bazaar, Elle), celebrities (Madonna, Lady Gaga), TV and film (Sex and the City) and runway make-up (Zac Posen, Diesel, Jason Wu, Miss Sixty). Follow him on Twitter @KabukimagicNYC.

Recent Academy Award winner J. Roy Helland will also join IMATS. He won the 2012 Oscar for Achievement in Makeup for transforming Meryl Streep into former British Prime Minister Margaret Thatcher in The Iron Lady, along with Mark Coulier.

Oscar-nominated special make-up effects artist Adrien Morot (Barney’s Version) will also be a special guest at the show, along with fashion make-up veteran Joey Mills (Vogue, Glamour, Brooke Shields) and YouTube beauty guru Kandee Johnson.

Emmy-winning Saturday Night Live key artist Josh Turi returns to IMATS New York as curator of the Make-up Museum, which will showcase movie, TV and theater make-up memorabilia from well-known artists. Industry insiders will share their secrets during panel discussions covering topics ranging from working on Broadway to belonging to a union.

In the student make-up competitions, international make-up students will race to create winning looks. This year’s beauty competition is themed Wild Kingdom; the character competition has a Men in Black Aliens theme.

IMATS is produced by Make-Up Artist magazine, a division of Key Publishing Group. IMATS is held annually in London; New York; Los Angeles; Vancouver, B.C.; Sydney and Toronto. Make-Up Artist is read in nearly 70 countries and was created in 1996 by Emmy Award-winning make-up artist Michael Key.

IMATS Pro hours will be 2 to 6 p.m. Friday, April 13; public hours are 8:30 a.m. to 5 p.m. Saturday, April 14 and 10 a.m. to 5 p.m. Sunday, April 15. Media registration forms are here: http://www.imats.net/newyork/newyork_registration.php. The registration deadline is 5 p.m. PDT April 4. To arrange interviews and photos with speakers, contact Managing Editor Heather Wisner at 360-882-3488, ext. 106.
For tickets and more information, visit www.imats.net.