Samuel Tsui is an American musician and Internet celebrity who rose to fame on YouTube. He is best known for covering and performing songs by popular artists such as Adele, Britney Spears, Jay Sean, Justin Timberlake and Bruno Mars, as well as original medleys and mashups.
Tsui is of Hong Kong American descent and being the second Hong Kong Chinese generation in the United States. Collaborations between Sam Tsui and Kurt Hugo Schneider began in high school with an electronic keyboard, primitive recording equipment, and GarageBand. Both attended Yale University, and there a musical partnership developed. As of February 2012, the YouTube channel “KurtHugoSchneider” has garnered over 525 million total views and over two million subscribers. The most viewed video is Just a Dream, with more than sixty million views. His videos have been described by Time as a combination of Glee and Attack of the Clones.
Sam Tui’s vocals were featured in a promotional video for Coca-Cola premiering on January 14, 2014. In 2013, Kurt Hugo Schneider and Coca-Cola teamed up to create music videos featuring creative covers of two 2013 hits namely Calvin Harris’ “Feel So Close” and Of Monsters and Men’s “Little Talks” for a campaign called “The Sounds of AHH”. The commercial edits of both premiered on the inaugural episode of season 13 of American Idol on January 14, 2014 on FOX with “Feels So Close” featuring the vocals of Sam Tsui whereas Schneider makes music playing only Coca-Cola bottles, glasses and cans. Sam Tsui shares in co-playing on the bottles alongside Schneider.