Job Description
FIELD MARKETING REPRESENTATIVE – New York City

Job Summary
Educate bar owners, managers and bartenders on national liquor brand. Merchandises the brand at on and off-premise accounts in order to achieve distribution goals and develop accounts. Uses point-of-sale (POS) materials and shelf/display placement to position brands. Provides continual customer service and support to accounts. May specialize in on-premise accounts with some responsibility for off-premise accounts.

Will be responsible to execute events in local markets several nights per week.

Upon hire, must obtain complete TIPS Certification. Must be able to pass pre-hire drug screen, credit check, driving record review, and criminal background check.

Essential Functions

Sales Duties:

• Participate in customer and distribution sales presentations, follows up with customers
• Describe product; provides product samples when appropriate
• Achieve monthly program goals
• Secure advantageous brand positioning and POS/display space
• Identify and adapt to competitive sales trends
• Entertain clients and potential clients
• Manage local T&E budget

Marketing Duties:

• Will execute 90 sampling nights in bars in your local market between April 1 and December 1
• Responsible for on-site management of event and promotional models
• Assist National Program Director in identifying local fashion events or retailers to partner with in each market
• Assist National Program Director in executing 2 large scale events in your market
• Assist National Program Director in executing 2 bar staff education dinners
• Execute advertising merchandising and PR events, when needed

Customer Service Duties:

• Develop and maintain relationships with customers by visiting accounts, attending social and promotional events, and staying up to date on account/market/competitive conditions
• Facilitate completion of order requests with brand sales team and/or distributor
• Sets up POS materials in on and off-premise accounts

Administrative Duties:

• Track account visits, featured products, merchandising, and POS/display information
• Book, track and report all sampling activities
• Manage storage unit and inventory in unit
• Order POS inventory through home office when necessary

Training Duties:

• Train account staff on product knowledge and product tasting in order to increase sales (when applicable)
• Train promotional models on product knowledge and protocol for sampling and marketing events

Qualifications:

• Bachelor’s degree from a four-year university (or equivalent experience) and 1year of previous sales experience, preferably in the adult beverage industry
• Must be “in the know” in regards to nightlife (including bars and clubs) in your local market
• Must be outgoing and personable
• Must be willing to work non-traditional hours including nights and weekends
• Basic knowledge of computers and Microsoft Office Programs
• At least 21 years of age
• Valid Driver’s License
• Reliable vehicle (you will be reimbursed for use of your own vehicle)
• Must be able to lift 20 lbs

Send resume with salary requirements and a headshot or recent photo to jobs@mirrorball.com . EOE. No phone calls about this job will be accepted. Re-posting elsewhere is not permitted. Principals only – recruiters, please do not contact this job poster. Do not contact this job poster with other services or products.