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According to the Pacific Asia Travel Association, foreign tourists visiting Taiwan increased more than 20% in 2012. According to the Tourism Bureau of Taiwan on July 21, as many as 3.16 million foreign tourists visited Taiwan in the first five months of this year, an annual increase of 6.17%, including a 4% increase of tourists from Malaysia and an increase of more than 12% of tourists respectively from Hong Kong, Mainland China, and Singapore. Supporting the government’s tourism promotion policy while continuing the hotel group’s success experience in its working holiday program in 2011, L’Hotel de Chine now offers “Buongiorno! Travel Taiwan with L’Hotel de Chine” in order to help even more categories of tourists explore Taiwan. In particular, the event for this year welcomes bloggers from around the world to propose the themes of their Taiwan tours, why they want to visit Taiwan, and their travel plans in order to win complimentary accommodation at 10 L’Hotel de Chine hotels throughout Taiwan.
The winners will be selected by online voting and each winner will receive NT$5,000 as a travel subsidy; the prizes total more than NT$1.2 million. The event is divided into three groups of entrants from 1) Taiwan, 2) Hong Kong, Macau, and elsewhere in the world, and 3) Mainland China. Three winners will be selected from each of the first two groups and seven winners will be selected from the third group of entrants from Mainland China. The third group will work with qunar.com — a renowned travel website in Mainland China — to have the seven winners selected from four different travel themes. On September 15, the 13 winners are slated to gather in Taiwan, begin their tours of Taiwan, and compete for complimentary accommodation for six nights at one of L’Hotel de Chine’s hotels in Italy. There will be three ultimate winners — one to be selected from each group — of the accommodation in Italy worth a total of NT$110,000. For details, please visit the website of L’Hotel of Chine or the website of this event at http://www.ldctrip.com/, or call 886-2-2998-6788 for the Advertising & Promotion Department of the hotel group.
There are many unbeaten paths and well-kept secrets in Taiwan, but it is not easy for tourists to explore them. Therefore L’Hotel de Chine targets bloggers this year, inviting them to each send in a 200-word proposal on their insights into theme tours in Taiwan. After the online voting for one month, the top-three winners from each group selected will come to Taiwan on September 5 for a tour lasting as long as up to ten days (nine nights) with complimentary accommodation at the 10 starred hotels of L’Hotel de Chine. Each of them will be entitled to a travel subsidy of NT$5,000. When all the 13 winners are in Taiwan, they need to upload their travelogues daily, and the three ultimate winners of L’Hotel de Chine’s complimentary accommodation in Italy will be decided by the average daily traffic of browsing their travelogues and judges’ votes.
Because of the vast expanse of Mainland China, the entrants from there working with gunar.com will compete in four themes: 1) nostalgia, 2) gourmands, 3) arts and culture, and 4) sweet love. One or two winners will be selected from each theme, and the winners selected from the fourth theme should be a pair of lovers. Competition among the seven winners from there China is expected to be very exciting because they are all hotel critics for qunar.com and each of them has tens of millions of blog fans.
Event period: August 1, 2013 ~ September 25, 2013
Enrollment and voting period: 10:00AM, August 1, 2013 ~ 18:00PM, August 23, 2013
Announcement of the winners 「Travel Taiwan with L’Hotel de Chine」: August 26, 2013
Travel dates for itinerary of 「Travel Taiwan with L’Hotel de Chine」: September 6, 2013 ~ September 15, 2013
Announcement of the lodging winners to the L’Hotel de Chine Group’s Italian hotel: September 25, 2013
