Fashion PR Director needed for boutique creative communications agency

EXPERIENCE

At least 8 years US experience in public relations, including at least 6 years agency experience at senior level

Senior level Fashion PR experience vital

Proven track record of delivering high impact press coverage for across a portfolio of varied client business with an emphasis on fashion and experience within other categories – consumer goods, lifestyle, technology, entertainment and luxury

Outstanding strategic approach and new business pitch document writing

Understanding of and experience in brand marketing communications

Working knowledge of integrated campaigns where PR is one part of the marketing mix

Experience of working on big accounts ($40-50k per month) and big name brands. Proven ability to manage portfolio of clients and team $1million per annum.

In-depth knowledge of US media and first class fashion / consumer media contacts across broadcast, print, and digital

Strong contacts to expand product placement network and working knowledge of how to maximize opportunities

Understand and advise teams and clients on media handling including feature placement / interview briefings / developing Q&As / exclusives / embargoes damage limitation / celebrity endorsements and wider PR / marketing issues

Financially capable and organized, responsible for PR team profitability, client negotiation and reporting

Superior team management skills and experience

RESPONSIBILITIES

Direct, develop and deliver new business opportunities (incremental and new) to New York and Los Angeles offices

Build and maintain strong relationships with other departments and associate companies with the objective of getting the most out of their service

Nurture existing account and spot new, creative and financial opportunities

Develop solid relationships with senior level clients to offer consultative services and management

Stay contemporary and media savvy to ensure you and team are abreast of industry trends, developments and opportunities.

Oversee campaign and project reviews to provide clients with quantifiable and tangible results from their investment.

Client negotiation on fees, targets and reporting ROI / campaign effectiveness.

Responsible for team profitability, time analysis and stability

Monitor P&L, financial forecast for PR team and budget accordingly.

Monitor fees and advise on team’s time input.

Ensure department’s work is high quality, on brief, on time and on budget.

Ability to mentor team and motivate with energy and enthusiasm

Conduct performance reviews and support career development.

PERSONAL PROFILE

Able to demonstrate gravitas and credibility

Motivational and inspirational leader

Able to sell with conviction, enthusiasm, confidence and commitment

Entrepreneurial approach

Strong relationship builder

Media Savvy with wide ranging outside interests – fashion, lifestyle, music etc

Stay abreast of industry trends and opportunities