With over 5,500 employees and over 2,800 financial representatives in 94 agencies, Guardian is the fourth largest mutual life insurance company in the United States. Founded in 1860, Guardian is now a Fortune 500 company. Guardian and its subsidiaries provide almost three million people with life and disability income insurance, retirement services and investment products, such as mutual funds, securities, variable life insurance and variable annuities. Our company also supplies employee benefits programs to five million participants, including life, health and dental insurance, as well as qualified pension plans.

Guardian’s reputation is built on accessibility, professionalism and performance, as well as the depth and quality of the long-term relationships we build with our clients. We have an unwavering belief in integrity and fair dealings.

Project Manager, Marketing

The role of this individual is to lead the development and execution of integrated marketing programs, promotions and communications to support one of the Group Profit Center’s major product lines (Medical).  There is an emphasis on writing and editing member communications in addition to broker/employer. The Group Profit Center provides Group Employee Benefit products and services (such as Life, Disability, Dental, Medical, Vision, Worksite) to more than 120,000 employers and 6 million employees and their families.

Principal Accountabilities:

Marketing Planning: Work with management to develop B2B marketing plans and initiatives.  Develop plans to support product enhancements and launches – taking into consideration competitive environment and target audience needs and buying behavior to best position Guardian’s offering.  Report on progress of key activities.

Marketing Execution: Project manage the development and execution of marketing initiatives in support of marketing plan and business unit objective and goals.  Creation and execution of  “first sale” or B2B Marketing initiatives – including all internal and external marketing communication materials (including product and service collateral, sales materials, presentation decks,  newsletters, conferences and seminars) and the public relations strategy and execution to support ongoing sales growth and drive customer loyalty.  Ensure overall quality and consistency of value proposition is seeded in all broker and employer touch points for the product line.

Marketing Effectiveness: Establish measure for success / learning objectives.  Effectively track and integrate learnings / implications into next set of decisions.  Ensure overall quality and consistency of value proposition is seeded in all Broker and Employer touch points.  Develop and manage budget controls for initiatives.

Cross Functional Team Leadership: Provide customer (target) insights and buying preferences on cross-functional teams.  Represent Group product line when working with Corporate Marketing resources (Advertising, Public Relations, Market Research). Identify when market research is called for, guide the development and execution and help to ensure insights are appropriately interpreted and acted upon.  Collaborate with Strategic Market Development on regional market analysis and in the development and execution of regional promotions.

Qualifications:

• Bachelor’s degree
• 4+ years marketing experience with a record of achieving results.
• Knowledge of the group insurance business (Medical, Life, Disability, Dental, Vision) or comparable / related BtoB business
• Experience in B2B marketing or marketing in a complex selling channel
• Marketing Communications – must demonstrate strong written and verbal communication skills.
• Demonstrated ability to develop, lead and execute marketing programs from concept through implementation
• Understand and apply the various approaches to marketing, targeting, segmentation and positioning for competitive advantage.

Strong project management skills