During a gathering of top automotive and business media at the national drive event for the 2015 Genesis, Hyundai announced a compelling pricing package for the all-new premium sedan. Hitting showroom floors later this month, Genesis starts at $38,000 for the well-equipped 3.8L V6 and $51,500 for the 5.0L V8 model. The combination of bold design, superb driving dynamics, unmatched standard technology and attractive pricing positions Genesis as the premium sedan to beat.

“The all-new Genesis rivals the best premium sedans in the world, at a price point many thousands of dollars less,” said Dave Zuchowski, president and CEO, Hyundai Motor America. “Our 2015 Genesis represents a bold step forward for Hyundai and reinforces the successful strategy of marketing our premium models under the Hyundai brand umbrella, rather than a costly separate luxury brand sales channel. As a result, we’re able to pass the benefits of this strategy directly to our valued customers.”

Freight charges for the 2015MY Genesis are $950 and not included in the prices above.

Compared to the 2014 model, the 2015 Genesis delivers significantly more standard content. This includes an all-new interior and exterior design, 8-inch navigation with rearview camera, paddle shifters, hill hold control, power folding outside mirrors, driver knee airbag, power height adjustable passenger seat, power lumbar passenger seat, HD radio, 4.3-inch TFT LCD cluster display, Hyundai’s Blue Link® telematics system, SiriusXM® Travel Link®, a telescoping steering wheel, rear 1-touch up power windows and rain sensing wipers.

PACKAGING

Genesis 3.8L RWD

Genesis 3.8L RWD has a MSRP of $38,000, excluding $950 freight, and includes the following standard features:

18-inch Alloy wheels with P245/45R18 All-Season tires
Vehicle Stability Management (VSM)
Electronic Stability Control (ESC) with Traction Control System (TCS) and Anti-lock Braking System (ABS)
Nine airbags: Advanced dual front airbags with Occupant Classification System (OCS), front and rear seat-mounted side-impact airbags, roof-mounted side-curtain airbags, driver knee airbag
Front and rear outboard seat belt pretensioners
Anti-whiplash front head restraints
Automatic headlights w/ LED headlight accents
Daytime running lights
4.3-inch TFT LCD cluster display
Power folding outside mirrors with Genesis logo puddle lamps
Hands-free Smart Trunk opener
Heated dual power outside mirrors with turn signal indicators
12-way power heated leather front seats (with power lumbar)
Leather seating surfaces
Power windows with front & rear auto-down/up with pinch protection
Electroluminescent gauge cluster
Proximity key with push-button start

Intelligent drive mode select
Leather-wrapped steering wheel with tilt and telescopic adjustment
Steering-wheel-mounted cruise control and audio controls
Dual automatic temperature control
Auto-dimming inside rearview mirror with compass & HomeLink®
Touchscreen Navigation System w/8-inch Display
Rearview camera
AM/FM/SiriusXM®/CD/MP3/HD Radio® audio system with 7 speakers
Bluetooth® hands-free phone system and audio streaming
Rain-sensing wipers w/ auto defogger windshield
TPMS with individual tire pressure indicator
Hyundai Blue Link® Infotainment System with Google™ (90-day trial)
SiriusXM Travel Link® (includes SiriusXM Traffic, stock, sports, weather, gas prices, movie info – 3-year complimentary)
Genesis 3.8L AWD

Genesis 3.8L AWD has a MSRP of $40,500, excluding $950 freight, and includes all of the 3.8 RWD equipment plus the following features:

HTRAC AWD system
Heated rear seats
Heated steering wheel
Headlamp washer
Option Packages Available 3.8L RWD and AWD

3.8L Signature Package – $4,000 Option Package MSRP

Power tilt-and-slide panoramic sunroof
Integrated memory system (IMS)
Power tilt-and-telescopic steering wheel
Auto-dimming outside mirrors
Blind spot detection with rear cross-traffic alert
Lexicon® 14-speaker Discrete Logic 7 Surround Audio
HID headlights
Parking guidelines

Power rear sunshade and manual rear side shades
Ventilated front seats
3.8L Technology Package – $3,500 Option Package MSRP

(Requires Signature Package)

Ultra-premium leather seats
Power driver seat cushion extender and side bolster
Lane departure warning system
Lane keep assist
Smart cruise control (full stop / start capability)
Haptic steering wheel
Automatic Emergency Braking (AEB)
Electronic parking brake w/ automatic vehicle hold
Pre-safety seatbelt
High beam assist
Front & rear parking assistance system
7-inch TFT LCD cluster display
3.8L Ultimate Package – $3,500 Option Package MSRP

(Requires Technology Package)

Genuine matte finish wood trim & aluminum trim
Full color head-up display
Premium DIS Navigation w/9.2-inch HD Display
Lexicon® 17-speaker Discrete Logic 7 Surround Audio
Power trunk lid
Dual-mode climate control with CO2 sensor
Genesis 5.0L RWD

Genesis 5.0L RWD has a MSRP of $51,500, excluding $950 freight, and includes all of the Genesis 3.8L Technology Package equipment plus the following features:

5.0L GDI DOHC V8
19-inch Alloy wheels with P245/40R19 (Fr), P275/35R19 (Rr) All-Season tires

LED fog lamps
Quad exhaust tips
Illuminated door sill plates
Genuine matte finish wood trim & aluminum trim
5.0L Ultimate Package – $3,250 Option Package MSRP

Continuous damping control suspension
Full color head-up display
Premium DIS Navigation w/9.2-inch HD Display
Lexicon® 17-speaker Discrete Logic 7 Surround Audio
Power trunk lid
Dual-mode climate control with CO2 sensor