Job Description

Flightpath is an award winning digital agency headquartered in New York City’s Flatiron district.  We deliver superior interactive solutions that drive client success through a combination of inspired creativity, enlightened technology and team resourcefulness.   Clients include AOL, Conde Nast, Goya Foods and Schering-Plough.

We are currently seeking a high impact Director of Digital Marketing & Analytics to join our growing team in a leadership role.  This person will lead the development, execution, and assessment of innovative, results-oriented digital marketing initiatives that leverage SEO, SEM, email and other methodologies to drive customer acquisition, retention and engagement on behalf of agency clients.

Responsibilities

• Serve as the agency leader and subject matter expert for all issues associated with organic search engine optimization, pay-per-click advertising, email marketing, and campaign/web site performance analysis.
• Plan, oversee and analyze digital marketing strategies and tactics that leverage SEO, SEM, email, affiliate marketing and other methodologies on behalf of agency clients.
• Remain current on email marketing best practices, with regard to contact strategies, data capture and campaign analysis, deliverability, and CAN-SPAM compliance.
• Develop test plans for clients including search engine strategies, keywords, ad groups, ad text copy, email copy, landing page strategy, etc.
• Ensure flawless execution of campaigns through effective management of growing team of digital marketing professionals.
• Ensure compliance to search-friendly web site development best-practices. This role requires cross-department collaboration, communication and coordination between Design, Technology, Project Management, and Account Management.
• Lead and manage all agency efforts associated with website and campaign performance analysis, ROI, and reporting.
• Identify new business opportunities and actively participate in pitches.

Qualifications

• 5 -10 years of relevant experience in SEO/SEM, email marketing, direct marketing, and/or performance analysis in a corporate, marketing, ecommerce or brand-building capacity.
• Deep knowledge of SEO/SEM and email marketing best practices, including how to set up, interpret and apply learnings in a fast moving environment.
• Quick learner who can grasp the core needs of a business or situation and rapidly develop solutions.
• Proven capability to manage direct reports.
• Exceptional, hands-on knowledge of leading web analytics tools
• Strong quantitative and analytical skills.
• Excellent research and presentation skills
• BA/BS or equivalent

We Offer

Competitive salary, benefits including health plan and 401k, and a creative, entrepreneurial atmosphere.  Visit our website at www.flightpath.com to learn more about the company.

If this sounds like a strong fit, please send cover letter, resume and salary requirements via email.   We look forward to hearing from you.