Job Description
A Fortune 100 firm in Manhattan is seeking a Senior Marketing Manager to drive direct marketing programs and manage client relationships. The successful candidate will have 5-7 years direct-to-consumer marketing experience that includes full design, management, and execution of large-scale telemarketing campaigns, plus significant experience working within banking or credit cards in a marketing-related role and past P&L responsibility for multi-million dollar programs/clients.

RESPONSIBILITES INCLUDE:

• Strategic and day-to-day management of marketing partners and/or client relationships
• P&L management including revenue targets, marketing spend, loss ratios, and ROI
• Develop implementation plans/timelines and manage execution of new direct-to-consumer insurance products
• Design customer acquisition strategies to be executed via direct marketing
• Manage set-up/execution of new direct marketing campaigns including communicating with internal/external stakeholders & clients, obtaining legal/compliance approval, and managing outside agencies (including 3rd party telemarketing firms)
• Analysis and reporting of marketing campaign performance, persistency and ROI
• Support business development efforts as needed

BUSINESS PROFILE:

• Insurance programs executed through sponsored relationships including banks, Credit Card & Mortgage companies (note: Insurance experience is NOT required)
• Successful, profitable, & rapidly growing division of a Fortune 100 firm
• The environment is dynamic, entrepreneurial, and presents significant opportunity for growth

REQUIRED SKILLS/EXPERIENCE:

• 7+ years overall marketing experience
• 5+ years Direct Marketing Campaign Management experience including significant large-scale telemarketing experience
• Strong Marketing Leadership Experience (including 5+years client/account management experience)
• Strong telemarketing experience – including management of outsourced telemarketing vendor
• Significant end-to-end ownership of direct marketing campaigns (including strong ability to design DM campaigns from scratch and lead all aspects of execution and reporting)
• Significant marketing experience with large banks or credit card companies
• Proven ability to manage and build internal/external relationships and work as part of a team
• Strong financial skills including experience with P&L models
• Strong communications skills and strong project management skills
• P&L management experience
• Bachelors degree
• Web acquisition experience preferred but not required

ADDITIONAL INFORMATION:

• Start Date: June 2009 (within 2-3 weeks of offer acceptance)
• Reports To: Marketing Director
• Local Candidates only (NYC Metro area) – no relocation
• This is a consult-to-hire position starting as a 6-12 month contract-role with a strong opportunity for full-time hire by the Fortune 100 firm during the consulting period (contact us for details – we have placed more than 20 candidates at this firm)
• All of our available positions are at http://www.mscrecruiting.com/

Please send your resume and brief cover email to resumes@mscrecruiting.com for consideration (Candidates can expedite consideration by including a brief cover email that quickly outlines experience in B2C/Direct Marketing, Telemarketing, and bank/credit card marketing experience)