The McGraw-Hill Companies is driving the education, financial services, and business information markets through leading brands such as McGraw-Hill Education, Standard & Poor’s, Business Week, J.D. Power and Associates, Platts, McGraw-Hill Construction, Aviation Week, and McGraw-Hill Broadcasting. We are committed to a new digital evolution, a far-reaching global impact, and developing and retaining the talent needed for us to achieve these goals.

At The McGraw-Hill Companies, our diverse range of resources — human resources — allows us to impact capital markets and economies worldwide. In fact, it is the distinct combination of talents, experiences, backgrounds, ideas, and opinions of each employee that makes our business success possible. And it is how we will build on your potential both personally and professionally. If you strive to impact the lives of countless individuals everywhere, begin by adding your unique perspective to ours.

McGraw-Hill Education addresses virtually every aspect of the education market from pre-K through professional learning. Using traditional materials, online learning and multimedia tools, we empower the growth of teachers, professionals and students of all ages. McGraw-Hill Higher Education, a division of McGraw-Hill Education, is a leading provider of print and electronic materials serving the college market, publishing instructional materials including textbooks, lab manuals, study guides, testing materials, software, and multimedia products.

Higher Education currently has an outstanding opportunity for a dynamic Market Development Manager in our Humanities, Social Science and World Language (HSSL) segment. This position is based out of New York, NY.

The Market Development Manager (MDM) will lead identification of priority faculty to involve in product development efforts with a goal of enhancing developmental feedback and seeding adoptions. The MDM will work with editorial, development, marketing and sales to build and track ongoing and high-value relationships with key target faculty representing our largest and most important growth opportunities. The MDM will direct and use many kinds of activities to collect, analyze and communicate developmental feedback on first edition and growth titles.

Responsibilities

40% of the time
Build, implement and track complete market development plans consisting of reviewing and market testing manuscript, product messages, features, digital components, planning and implementing events to include symposia, focus groups, regional events, WebExes and telefocus groups, class tests, other touch activities, and building and implementing follow-up strategies for all activities.

25% of the time
build and keep updated reporting information with regard to budget numbers and conversion rates. Report and track all market development activities through the CMS system.

10% of the time
Initiate and lead market development launches for key titles

10% of the time
Work with editorial to build market development budgets for key
Track those budgets throughout the cycle of the title.

15% of the time
Travel to and run events as required

•Bachelor’s degree required
•3+ years publishing experience in editorial, marketing, or sales required.
•Strong PC/Internet Skills including working knowledge excel and other Office programs
•Strong communication skills, both written and verbal
•Independent problem-solving and decision-making skills
•Strong project management skills and attention to details
•Ability to analyze data and spreadsheets