Company Name: | NBTY Inc. |
Job Category: | Marketing/Product |
Location: | New York, NY |
Position Type: | Full-Time, Employee |
Job Title: | Brand/Product Marketingn |
Website Address: | http://jobs.nbty.com/ |
Responsibilities include:
This person will coordinate all direct marketing and internet marketing from creative inception to production and post-analysis.
Responsible for the execution of day to day marketing activities in the following languages: Simplify Chinese and Traditional Chinese.
Work closely with agency to develop online and offline media plans to acquire new customers. Execute the approved marketing and media plans in a timely manner
Conducts marketing research and monitors competitive activities; analyze market conditions in China, Hong Kong and Taiwan.
Maintains related database(s) and generates internal database information, such as lists and counts, financial performance and/or other information as required to monitor and evaluate assigned projects.
Manage master promotional, email marketing schedule, catalog schedule and related campaign documentation (promoted products, pricing, list pull requests, etc.)
Coordinate with merchandisers on product selection, offers, and creative positioning for periodical campaigns
Generate campaign performance reports (online and offline) and assist with analysis.
Qualifications:
Minimum of 2 years of direct marketing/ecommerce experience
Fluent in Mandarin and Cantonese – writing and speaking. Japanese is a plus.
Excellent written and verbal communication skills
Highly analytical with great attention to detail; proficient in Excel.