Wednesday, October 8 ,2014, 6:00 PM – 8:00 PM
SUNY Global Center
116 East 55th Street, New York, NY
The CIB Book Talk Series highlights prominent authors writing on the subjects of China and business. Join CIB for our inaugural Book Talk Series on October 8, 2014. Authors Michael Zakkour and Savio Chan for a discussion on how the rise of China’s consumers and culture of consumption are changing China, global businesses, and the world. The talk will highlight the stories and lessons to be learned from their new book, “China’s Super Consumers: What 1 Billion Customers Want and How to Sell it to Them.
Seating is LIMITED and Advanced Registration is Required.
RSVP by October 6 to Dr. Wenhong Dai at dai.wenhong@suny.edu or 212-317-3518
Reception and Book Signing Follows “Book Talk”