Saturday, February 06 11:00 AM to 3:00 PM
Madison Avenue – from East 76th Street to East 54th Street. Harman Store, 527 Madison Avenue. New York, NY 10037

Mark your calendar for Saturday, February 6, for “Madison Street to Madison Avenue,” a very special Lunar New Year event. This historic event – celebration of sister streets between the two most iconic avenues of the East and West (Madison Avenue of New York and Bund of Shanghai). AsianinNY is a proud supporter of the Bund of Shanghai Association.

From 11:00 AM to 3:00 PM, we’ll be celebrating the Lunar New Year with exciting programming. Highlights include:

11:00 AM, Madison Avenue at East 76th Street: We’ll welcome Lion Dancers and a Dragon, and witness the historic signing ceremony celebrating the partnership of the Madison Avenue BID with the Bund Association for Promotion of Commerce & Trade, Shanghai, China. Among the confirmed attendees is Emmy-winning TV personality and entrepreneur, Yue-Sai Kan

11:15 AM–1:00 PM, Madison Avenue from East 76th Street to East 54th Street: Enjoy the artistry of our Lion Dancers and Dragon as they perform, while participating retailers including Baccarat, Bally, CH Carolina Herrera, Chopard, Coach, Dennis Basso, Emilio Pucci, Fendi, Michael Kors, Mulberry, NARS host special in-store Lunar New Year programming

12:00–3:00 PM, the Harman store and 527 Madison Avenue (at East 54th Street): We will host a variety of indoor and outdoor Lunar New Year-themed family entertainment and musical performances. Including calligraphy demonstrations, face-painting by Silly Cheeks, and Lunar New Year Photo Booth. And performances by FJ Music Fusion, the New York Eastern Chamber Orchestra conducted by Dr. Fei Fang, Les Ballets de l’Opera Chinois de New York, and traditional Chinese face-changing by Peng Li

1:00 PM, Madison Avenue at East 54th Street: Public officials and program participants will make remarks

“Madison Street to Madison Avenue” promises to be a well-attended and highly visible event, and a major attraction for Chinese tourists, residents, and visitors from throughout the City of New York. Confirmed attendees include Manhattan Borough President Gale Brewer and NYC Department of Small Business Services Commissioner Gregg Bishop.

For more information visit: http://www.eastmidtown.org/LunarNewYear