By Christopher Lee

NEW YORK – February 10, 2011 – W Hotels Worldwide today premieres the fourth season of its exclusive Global Glam fashion collection, curated by W Hotels Global Fashion Director Amanda Ross.  The presentation of the latest collection of Global Glam will take place in The Box venue during Mercedes-Benz Fashion Week at Lincoln Center, the W brand’s second time to show the line during the New York Collections.  A fashionable interpretation of W Hotels’ continued global growth, Global Glam features an exclusive line of fashion and accessories inspired by the unique design personalities of W Hotels around the world.

For the Fall 2011 Global Glam Collection, Ross curated fifteen designers to create original pieces reflecting the design aesthetic of three W Hotels: W Taipei (opening February 14, 2011), W Austin (opened in December 2010), and W Mexico City (undergoing renovation).  The new season of Global Glam includes designs by: Eugenia Kim, Mara Hoffman, Twinkle by Wenlan, Clare Vivier, Deepa Gurnani, Noir, Paola Hernandez, I-Luck, Myne, Posse, Shaesby, Sibilia, Catherine Nicole, Yarnz, and Contego Eyewear.

“As a design-led, contemporary lifestyle brand, W Hotels has embraced fashion as an intrinsic extension and ever-changing expression of design,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien.  “Global Glam uses fashion to communicate the design of our new or iconic hotels, while also showcasing rising design stars to a fashionable jet-set audience in W Hotels worldwide.”

W Taipei Collection: “Nature Electrified” The design of W Taipei fuses the rural surroundings of the city with its urban core.  Natural elements complement digital accents to form a “neon current” that flows through the hotel and the W Taipei Collection.  Standout pieces include a bold fuchsia kimono style silk dress and a flirty zip-front lace cutout dress in a deep eggplant, both from Twinkle by Wenlan, a ruby red jeweled statement necklace by Noir, and a rich red, gunmetal embellished clutch by Deepa Gurnani.

The Global Glam Fall 2011 collection is priced from $30 to $400 and will be available exclusively at W Hotels The Store boutiques and online at www.WHotelsTheStore.com beginning this August as well as showcased through special trunk shows at W Hotels globally.